Choosing a Listing Agent: 3 Things to Consider

Choosing a Listing Agent: 3 Things to Consider

Mar 16, 2016



When selling, making sure you’re using the right real estate agent for YOU is more important than you might realize. What it comes down to is finding an agent that will truly partner with you throughout the process. Here are some things to consider when choosing your listing agent.


Price isn’t the only consideration.
There are agents that will “buy” your listing by giving you a very high listing price. What they don’t tell you is that starting off too high will drastically reduce the number of eyes that will be on your home.

The first three weeks on the market are when the most people will consider your home. If you price it too high, even when you make a price adjustment, you will not be able to recapture that segment of the market you originally missed.

We are in a crazy market, and that has driven prices up. But there still is a sweet spot when it comes to listing your home at the right place. You’ll also want to take into consideration that your potential buyer is going to be getting a loan, and the home will have to appraise for at least the sale price or the deal could fall apart.

It’s easy to get swept up by the idea of more money in your pocket, but make sure the agent is helping you set realistic expectations.


Commission matters.
You want to work with a full service agent. Selling your home is far more than putting a sign in the yard and lockbox on the door. And while the average time on the market is low right now so marketing isn’t always a huge factor; marketing is just the tip of the iceberg as to what your agent will be doing for you.

In an era of multiple offers, your agent is going to help you decipher the contracts so you pick the one that has the best terms for YOUR needs. Price is just one factor – you will also want to consider the buyer’s financing, closing date, and other contingencies. Your agent will help you understand the pros and cons of each offer.

There is also so much that goes on behind the scenes once an offer is accepted to ensure a successful closing and smooth transaction. Did you know that there are about 15 people that touch any one sale? From the agents, to the inspectors, loan officers, appraisers, title and escrow closers, your agent is going to be in constant communication with them so they have all of the information they need when they need it.

While there are a lot of limited services brokerages available now, choose carefully when it comes to handling what is most likely your largest financial investment.

Marketing Partner
No one knows what it’s like to live in your home better than you. Talk to potential agents about how they will market your home so it highlights the features beyond the square footage, beds, and baths.

How will he showcase your home? How will he help you make sure it’s show ready and able to stand out amongst the competition? If an agent isn’t asking the right questions, he’s not the agent for you. Get a comprehensive marketing plan for the first month on the market, and ask around to see if his other clients are getting the marketing they were promised.

It’s a feeding frenzy out there, and agents are struggling to find listing inventory. But as a seller, make sure you’re choosing wisely when finding representation. By finding the right agent that will be your real partner throughout the sale of your home, you will be able to have a clean break once the sale is closed. You owe it to yourself to take some extra time and ask questions and find the one that will be suit your specific needs.



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