Most people struggle to find balance in their daily lives – then throw in having your home on the market during the holidays, and you may feel like you’ve entered the Danger Zone. But while you might be ready to throw in the towel, I am here to encourage you to keep your home on the market (or list it) during the holiday season.
According to the recent National Association of Realtors annual conference in New Orleans, Google searches and the resulting leads over the holidays are more efficient than any other time of the year. And more real estate searches happen on Google in the month of January than any other month of the year! Demand for house hunting searches increases on average 39% from December to January. Thank you to my friend, Valerie Garcia, for summarizing some of her key takeaways from the conference!
The bottom line for these stats is home buyers that are searching now are more serious than other time of the year. And with the lower inventory levels over the late Fall and Winter months, your home can really stand out.
I don’t know about you, but my home doesn’t look any better than it does at the holidays. At least once a week I will stand on the street and look at my own house because I love the way it glows. Something about the twinkling lights and extra decorations leads to a more emotional response when people walk into your home. People buy emotionally, and the holidays are a great time of year to have potential buyers feel that bond to your home.
So how can you list your home and maintain your sanity during the holiday season? Here are some quick tips:
- Remember to set boundaries. Make sure to communicate with your agentconsistently and let her know of dates and times that will be challenging for showings.
- Give yourself grace. You can’t do it all, but you can do your best. Keep in mind that your agent is here to help you.
- Communication is key. You still get to have a life while your home is being marketed. Make sure to talk with your agent and let him know of any concerns.
- Add a dash of spice. My home not only looks good covered in glittery decorations, but it smells great at the holidays too. Even when the candles aren’t lit, they still fill your home with warmth.
- Santa isn’t the only one that likes cookies. If your holiday calendar looks like mine, there is at least one cookie exchange in your near future. Take advantage and leave some out for the potential buyers. It’ll give them a reason to stay a little longer, and you won’t have to worry about what to do with all of the extra goodies.
It’s the most wonderful time of the year… for selling your home. With the advantages of more motivated buyers, lower inventory, and the added emotional appeal, you might just find yourself having some very happy holidays!