Coldwell Banker Real Estate professionals share their tricks of the trade for how to sell a home quickly without sacrificing profit.
When you need to sell your home fast, there are a few simple ideas that can help. We asked Coldwell Banker Real Estate professionals to share their tricks of the trade for how to sell a home quickly without sacrificing profit.
PRICE IT EVEN
“Price it even! I find pricing a home at $350,000 rather than $349,900 is much more effective. We are in the digital world and Realtors set up searches online and the consumer searches online for homes. When everyone searches, they set parameters (for example $350,000-$450,000) if you are at $349,900 you will not be in the search! It creates the most exposure for the seller, which translates to a quicker sale. Let’s stop pretending people don’t know about the $100 mind game and price it for the day we live in!”-Leslie Swindahl Coldwell Banker Bain University Place,WA.
FIND THE RIGHT BUYER
“CBx + Facebook Targeting. As a Coldwell Banker agent, our exclusive CBx [app] has allowed me to have one more tool in my belt.” Using the CBx buyer profile, we’re able to not only dynamically evaluate what the price of the home should be listed for, but also use big data to know who the buyer is going to be so you can appropriately target the right buyer using powerful tools like social media marketing.
OPTIMIZE FOR THE ONLINE SHOWING
“Amazing pictures and floor plans are essential since the first showing is now online. Make sure you have that money shot. A bad image online equates to bad curb appeal creating an obstacle to overcome with the consumer.”
“I was told once that the first 8 seconds sells the house. So from the curb, to the door and often just the first few feet inside the door, are the most important; Clean, bright and appealing. Online photos need to be exceptional or buyers may rule out a property without ever stepping inside.”
“Pictures are a thousand words…inviting pictures on the internet, after serious decluttering will benefit the seller! Curb appeal…some new plantings and a freshly painted front door set the stage and invite the buyer home! Pricing that excites the buyers to want to see the home and make an offer! There is always a magic number so carefully prepare a CMA for the seller!”
“Maximize your listing visibility by doing two things, which cost you zip: schedule an open house and…record a walk-through video. Do these two things and watch your online traffic soar.”
“We had a client that would have soft jazz playing quietly in the home when there was a showing scheduled. People looking at the home always remarked how great it showed and how homey it felt. Not an expensive listing, but what a great (free) way to improve showings.”
“I put a ton of detail into each and every listing prior to it hitting the market, garden beautification, house cleaning, staging, special scent throughout, open houses that impress with excessive open house signs and marketing collateral that will impress the pickiest critic! Details really matter!” .
PRICE IT RIGHT
“Market price is a neighborhood. Offers are open to negotiation.”
“Bury gold in the backyard.”